Conversion Tracking

If tracking is wrong, optimisation is wrong. Missing conversions, duplicated conversions, and inflated numbers lead to poor decisions and wasted spend.

I set up conversion tracking as a Google Ads Consultant based in Sydney, so you can measure what matters and optimise with confidence.

What’s included

Tracking real lead actions

We focus on meaningful outcomes:

• lead form submissions
• phone call actions
• booking completions where relevant
• quality-aligned secondary actions when useful

Removing duplicates and false positives

We reduce common issues like:

• double tracking
• conversions firing on refresh
• spam submissions inflating results
• irrelevant events counted as conversions

Lead quality signals

As your Google Ads Consultant, I look for ways to measure quality, not just volume:

• call duration thresholds
• booking completion vs start
• form completion vs open
• segmentation by service or location

Using tracking to guide optimisation

Once tracking is reliable, we can confidently optimise budget, keywords, ads, and landing pages based on real outcomes.

The outcome you should expect

Clean data, stronger optimisation decisions, and better performance over time. If you want a Google Ads Consultant based in Sydney who takes tracking seriously, I am the right fit.

Want tracking you can trust? Get in touch with me, your Google Ads Consultant based in Sydney.